A transparent breakdown of what AI SDRs actually cost in 2026.
AI SDR pricing in 2026 is a spectrum. At one end: $47/mo tools that send bulk cold email with merge fields. At the other: $5,000+/mo enterprise platforms that promise "full-stack AI outbound." Here's the problem: most of the value in an AI SDR isn't the email sending — it's the targeting, the personalization, and the reply handling. A cheap bulk email tool won't help you when you get 40 replies and need to classify them. An enterprise tool might do everything but costs more than hiring a real SDR. Repilot sits at $299/mo and handles the full pipeline: signal detection, lead sourcing, AI-written personalized emails, follow-up sequences, and reply classification. No seat minimums. No per-email fees. No annual contracts.
When evaluating AI SDR tools, here's the real cost breakdown: Cheap bulk tools ($47-99/mo): They send your existing list. You maintain the list. You write the copy. You classify replies. You're doing most of the work — just cheaper. Mid-tier AI platforms ($299-599/mo): They handle some of the work. But signal detection is often a keyword filter, not actual research. Personalization is template variables, not actual AI-written content. You still spend hours reviewing and editing. Enterprise platforms ($2,000-5,000/mo): Full-stack, but built for teams with 5+ mailboxes and a dedicated ops person. If you're a founder running outbound solo, you will spend more time managing the tool than the tool saves you. Repilot at $299/mo: Signal detection across 150+ sources. AI-written personalized emails per lead. Automatic follow-up. Reply classification. Daily reports. One flat rate.
Enterprise AI SDR contracts come with hidden costs that don't show up in the sticker price: Setup fees: $5,000-15,000 onboarding, often mandatory. Integration hours: Your ops team spends 2-4 weeks getting it wired up. Annual commitment: You can't adjust when your outbound strategy changes. Slow iteration: Enterprise tools update quarterly. You're running last quarter's strategy. Repilot was built for founders. No onboarding fee. Live in one session. Iterate daily. Cancel anytime.
See how Repilot compares